Small Business Spotlight – November 2020: Vietti Marketing Group

Company name: Vietti Marketing Group
Person in charge: Tammy Vietti (partner), Andrew Bozarth (partner)
Year founded: 2012

Describe what your organization provides for its customers:
We are a full-service advertising agency that offers a wide range of traditional and digital marketing, as well as web development services. Some of the services we offer include, but are not limited to, website design, SEO optimization, geo-fencing, social media, media buying, and so much more. We build brand images by hand so they’re more memorable, meaningful, and beautiful. Our best relationships are with clients who appreciate the extra value exceptional creativity delivers.

Give us a brief history of your business and what makes it unique:
Our experience in marketing and advertising is derived from many years spent in broadcast TV and digital sales. Vietti Marketing Group was formed on the idea that any business — small, medium, large, extra large — deserves to have an efficient and effective marketing strategy and creative development so they can grow their business. We all said goodbye to the corporate world and hello to this adventure that is our agency. We love what we do, we love our clients, and we love each other (most of the time!).

What’s the most exciting recent highlight for your business?
By far the best part of 2020 has been the fight, drive, adaptability and resourcefulness of our clients in this current environment has been amazing to witness.

Where do you hope to see your business in 12 months?
Praying we get to see the beautiful smiling faces of our employees and clients; living in a COVID 19 vaccinated world.

What advice would you offer to someone starting their own small business
Understand it’s hard, really hard and hard work does not always equal good results. Which is why this endeavor must be a passion. Recognize your strengths and weaknesses so you know where to best focus your attention and never be afraid to ask for help.

You have to understand your target customers and the existing market. Absorb everything! Listen to what others have to say – family, experts, friends. Finally, if 2020 has taught us anything, it’s that positivity is truly a champion of success; so, lead with a positive attitude in everything you do.